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Our Concierge Listing Process for Wellesley Homes

January 15, 2026

Selling a Wellesley home should feel organized and intentional, not chaotic. If you want a premium result with fewer surprises, a concierge listing gives you a single, skilled team to plan, prepare, and launch your sale at a higher standard. In this guide, you’ll see exactly how our process works in Wellesley and nearby Metro-West suburbs, what the timeline looks like, and how we position your home to reach qualified local and global buyers. Let’s dive in.

What concierge listing means

A concierge listing is a project-managed sale for higher-end homes. You get one point of contact to coordinate preparation, staging, film-level media, strategic pricing, and disciplined offer management. The goal is to remove friction, elevate your presentation, and maximize your net proceeds.

It is designed for sellers who value a polished, private, and efficient experience. You decide the scope and budget, and we handle the execution and day-to-day details.

Why Wellesley sellers choose it

Wellesley attracts discerning buyers, including Boston-area professionals, relocation clients, and move-up families. Presentation and access matter here, and the right timing and media can have a real impact on results.

A concierge approach puts quality first. Instead of reacting to the market, you lead with curated staging, cinematic visuals, and targeted outreach so qualified buyers see value before they step inside.

Timeline at a glance

  • Pre-list preparation: 1 to 4 weeks for walkthrough, repairs, editing, and staging.
  • Media and launch: about 1 week for production and post-production.
  • Active marketing: 2 to 6 weeks with scheduled showings and targeted campaigns.
  • Contract to closing: commonly 30 to 60 days based on buyer financing and terms.

Step 1: Pre-list planning

Walkthrough and scope

We start with a full home walkthrough and a Comparative Market Analysis tailored to Wellesley and nearby neighborhoods. You receive a prioritized list of cosmetic edits, repairs, and quick wins for curb appeal. We then collect bids, set a budget, and coordinate vendors on a clear schedule.

Staging plan and edits

Design-led staging helps buyers understand how to live in the home. We emphasize neutral tones, light, and flow while preserving key architectural features.

Use this quick checklist:

  • Neutralize paint and remove bold patterns.
  • Maximize light by cleaning windows and trimming plantings.
  • Define each room’s purpose with scaled furnishings.
  • Refresh curb appeal with lawn care, a clean walkway, and a welcoming front entry.
  • Remove personal items and secure valuables and sensitive documents.

Industry experience shows staged homes often sell faster and attract stronger offers in higher-end segments. While results vary by market conditions, staging is a consistent lever for buyer interest.

Cost and ROI expectations

You choose the scope. Staging, light repairs, and landscaping are common investments because they improve first impressions. We guide you toward edits that give buyers confidence without overspending. There is no guarantee of a higher price, but you benefit from a stronger market position and a more controlled process.

Step 2: Film-level media

Photography and video

We commission high-resolution HDR photography and a 60 to 90 second cinematic video that highlights lifestyle, flow, and key details. Exterior twilight images help convey ambiance and curb appeal. We also create short vertical cuts for social channels so your content reaches buyers where they scroll.

Drone and 3D tours

Drone photography and video provide context for lot lines, proximity to parks, and the neighborhood setting. We work with FAA-certified operators and plan flight paths that respect neighbors and local rules. Matterport or comparable 3D tours with floor plans support relocation buyers and anyone previewing from a distance.

Security and privacy

You control how much the public sees. For higher-value listings, we can limit interior photos, provide password-protected microsites, and verify showings through the listing agent. Your privacy preferences guide what we publish and how we schedule access.

Step 3: Luxury distribution

Where your listing appears

  • MLS syndication for full local exposure.
  • Gibson Sotheby’s and Sotheby’s International Realty global channels for luxury positioning and reach to qualified domestic and international buyers.
  • Curated broker outreach to top local buyer agents, plus private previews by invitation.
  • Paid digital campaigns, targeted by geography and buyer profile, with refined creative assets.
  • Lifestyle press or local features when appropriate and available.

Launch sequencing

We often preview quietly to trusted agents to build early interest. Once all media is finalized, we launch across channels and begin the first 2 to 4 weeks of active marketing. During this period, we monitor engagement, adjust ad targeting, and maintain direct follow-up with buyer agents.

Step 4: Pricing and offers

Pricing discipline

We ground pricing in a CMA that weighs closed sales, pending contracts, and active competition in Wellesley. Pricing bands and search thresholds can influence buyer behavior, so we position your home to maximize discoverability.

Depending on market conditions, we may use a coming-soon period or go live with a defined offer timeline. The aim is clear expectations and clean terms.

Buyer qualification and showings

We encourage strong pre-approvals or proof of funds prior to showings, especially at higher price points. Private showings and controlled open houses balance access with privacy.

Negotiation and contract

We evaluate offers beyond price, reviewing financing strength, contingencies, timing, and closing logistics. In Massachusetts, sellers commonly work with a real estate attorney. We coordinate with your attorney to manage contracts, dates, and deliverables.

Massachusetts requirements to plan for

  • Title 5 for septic systems: Confirm if a Title 5 inspection or certificate is needed and who pays for any remediation.
  • Lead-based paint disclosures: Required for homes built before 1978. Provide the appropriate federal disclosure and pamphlet.
  • Smoke and carbon monoxide compliance: Ensure devices meet local and state standards before closing.
  • Permit history and zoning: Gather permits and receipts for major renovations and be prepared to discuss lot coverage and zoning.
  • Customary disclosures: Massachusetts does not mandate a single statewide property condition form in all cases. Align with your attorney and local practice to meet expectations.
  • Privacy and production: Vendor insurance, visitor waivers, and a secure plan for valuables help protect you during media days and showings.

Vendor coordination that feels easy

We serve as your project manager so you do not have to juggle trades and timelines. Our preferred roster includes staging designers, painters, handymen, landscapers, photographers, videographers, and 3D tour specialists. We consolidate work into a 1 to 2 week production window when possible.

Practical tips:

  • Build a buffer for weather-sensitive exterior shoots and drone flights.
  • Use a single on-site point person for access and day-of decisions.
  • Confirm vendor insurance and terms for any staged furnishings.

Investment and budgeting

Every home and scope is different. These ranges are planning estimates only. You will approve itemized vendor proposals before work begins.

  • Professional photography: about $300 to $1,000.
  • Drone photos or video: about $200 to $1,000.
  • Cinematic video production: about $1,000 to $5,000.
  • Matterport or 3D tour: about $250 to $700.
  • Staging: from a few thousand dollars for light refresh to $10,000 or more per month for full-home staging on high-end properties.
  • Repairs, painting, and landscaping: a few hundred to several thousand dollars based on scope.
  • Digital advertising and PR: a few hundred to several thousand dollars depending on reach.

Brokerage commission and seller closing costs are reviewed in your listing agreement. Your final plan is tailored to your goals and timing.

How we measure success

We report clear metrics so you know what the market is telling us:

  • Days on market and days to contract.
  • List-to-sale price ratio.
  • Showing volume and agent feedback.
  • Website traffic, video engagement, and social campaign performance.
  • Number and quality of offers, including financing strength and contingencies.

Risks and safeguards

No two sales are the same, but planning reduces surprises.

  • Appraisal risk: If the contract price is ahead of recent comps, we prepare an appraisal support package with comparable sales and documented upgrades.
  • Financing fall-throughs: We prioritize buyer qualification and seek strong approvals and proof of funds.
  • Market shifts: If early activity lags, we adjust marketing, presentation, or pricing to re-engage the right buyer pool.
  • Privacy and security: We tailor showings, preview lists, and media releases to your comfort level.

Next steps for sellers

  • Schedule an on-site consultation and CMA.
  • Decide on scope and budget for staging, repairs, and media; authorize the project.
  • Assemble permits, receipts, and utility details, and confirm if Title 5 applies.
  • Approve the production schedule and privacy preferences.
  • Sign the listing agreement and review showing instructions.
  • Prepare for staging day by packing personal items and securing valuables.
  • Review and approve media assets, then set your launch date.

Ready to take the next step toward a polished, low-stress sale in Wellesley or the surrounding Metro-West? Connect with our team to map your timeline, budget, and launch plan. Start with a conversation with Jane Migdol and Request Your Home Valuation.

FAQs

What is a concierge listing in Wellesley?

  • It is a full-service, project-managed sale where your listing team handles preparation, staging, film-level media, targeted distribution, pricing, and offer management for a premium, streamlined experience.

How long does the process take from first meeting to market?

  • Most homes move from consultation to live market in about 2 to 5 weeks, depending on scope of repairs, staging availability, and media production.

Who pays for staging, media, and pre-list repairs?

  • Sellers typically fund these items, selecting from itemized vendor proposals; your final scope is tailored to your budget and goals.

Can I limit what appears in public marketing?

  • Yes, we can minimize interior exposure, use password-protected materials, and rely on agent-verified showings to balance reach with privacy.

How do you reach relocation or international buyers?

  • We combine MLS exposure with Gibson Sotheby’s and Sotheby’s International Realty global distribution, plus targeted digital campaigns and curated broker outreach.

What happens if the appraisal comes in low?

  • We present a strong comp package, discuss structured solutions like gap coverage or price adjustments, and work with your attorney to chart the best path forward.

Partner with Jane Migdol

With a curated approach to real estate, Jane Migdol combines market expertise with a deep appreciation for design, architecture, and lifestyle. Her clients benefit from refined strategy, global reach, and a personal touch that transforms the buying and selling experience into something truly remarkable. When you work with Jane, you’re not just making a move — you’re elevating your way of living.